Saturday, September 8, 2012

Language and Mass Communication

Language

        Language is the expression of human beings to understand and communicate with others. The types of languages are various. It can be written or spoken, facial or gestural. For example, languages can be documented in books as records for others to read and spread ideas or thoughts. Besides, speaking, which is used daily, is another way to exchange ideas with others by using languages. Additionally, body languages usually can express the truest feeling and thinking from people's heart, so many policemen and scientists always identify whether the suspect is lying by watching the facial and gestural languages.
        Although different groups, nations or countries have different types of languages, the purpose of it is almost the same. Language is a tool to build net among a wide range of people and pass on the civilizations to next generations. For example, almost everyone is familiar with the song "Twinkle Twinkle Little Star" well. Although there may be some little divergences among different regions, the melody of the song is almost the same. That is the how songs, stories, anecdotes and even civilizations are passed on from one generation to another generation, from one region to another region. With the help of languages, people can communicate with others without any barriers. Admittedly, languages have many disadvantages as well. The number of people who speak the same language is limited, even the most popular language. Therefore, in many cases, people need translators. However, when one language is changed to another one, although the facial meaning is translated, the deeper meaning under the surface of words are not interpreted.


Mass Communication

          Mass communication is the influential communication media that helps humans to spread out ideas and advertise products. Mass communication can be categorized by two groups: electric and non-electric. For example, newspaper, magazines are non-electric mass communication, while radio, internet and television belong to electric mass communication. The purpose of mass communication is to advertise new products to customers, propose statements and announcements, and expose something to the public. In a word, mass communication is used to bring some predominant things to community and get support from human. For instance, companies hope their new product can be popular and accepted by a large group of customers, so they advertise their products on television. Certainly, mass communication enables people to know some new spread out ideas and products, so that they can keep the pace with time. The disadvantages of mass communication, admittedly, are unavoidable. Many lawbreakers may post some negative things on the internet. For instance, many anarchists might say something bad of the government, which may lead to the chaos of society. Besides, not all advertisements of the products are true. Many companies may use the trust of customers and mislead them to buy the products.


No comments:

Post a Comment